Spectiv (SIG)

Spectiv (SIG) is a virtual reality (VR) coin that is associated with the Spectiv VR platform. The platform, spectiv.io, is separate from the previous website and aims to drive adoption in the growing VR space. One of its key features is the Signal Marketplace, an advertising platform for the decentralized web.

The Signal Marketplace lets advertisers directly reward attention influencers for driving engagement. It enables anyone interested in marketing their product, service, or media to list their offerings to a network of attention influencers. Through personalized affiliate links, influencers can drive clicks or sales. In return, they are rewarded with Signal Tokens (SIG) directly from the advertiser through a smart contract. This system operates on a performance-based model, where transactions only execute upon a specified trigger.

With the decentralized nature of the Signal Marketplace, advertisers and influencers have a closer connection, leading to more effective advertising and engagement. Furthermore, there are no matchmaking fees, allowing advertisers to have more value for their budget and influencers to receive greater rewards. The advertising protocol integrates well with existing web frameworks, enabling seamless advertising across various online mediums and audiences without requiring permissions from major online platforms like Google and Facebook.