When people talk about the metaverse, it usually brings to mind digital avatars, virtual games, and marketing fantasies about the future. But Holiverse is a philosophy turned into technology. Instead of offering an escape from reality, the metaverse provides a way to return to oneself. We spoke with Lado Okhotnikov, the founder of Holiverse, about the future of health, innovation, genetics, and the philosophy behind the project.
A New Kind of IT Ecosystem
Holiverse is an integrated platform that bridges the digital and physical aspects of life, including health, education, culture, and lifestyle. The goal is to make the metaverse as embedded in our daily routines as smartphones or the internet. At its core lies a philosophy of mindfulness and self-discovery.
Holivita: The Preventive Medicine of the Future
One of Holiverse’s flagship projects is Holivita, a system that shifts the focus from treating illness to preventing it entirely by fostering a new approach to health. By analyzing both genetic makeup and behavioral traits, it generates a personalized digital twin and provides tailored recommendations.
Users can send in a saliva sample, receive a genetic profile, and see how their avatar in the metaverse mirrors their current physical condition. Holivita not only tracks health data but also helps users develop body awareness and understanding.
Lado Okhotnikov: Personal Experience as a Statement
Lado Okhotnikov is not just a developer — he lives what he builds. For more than 30 years, Holiverse’s founder has avoided doctors and pharmaceutical drugs. His lifestyle includes consistent physical activity, tea rituals, and a morning tradition of drinking “mate”. For Okhotnikov, health is an intentional practice, and Holiverse helps others expand their own path to well-being.
Challenging the System and Rethinking Data
Okhotnikov openly critiques traditional medicine for its focus on symptoms and the dependency it creates. Holiverse offers an alternative — one where users own their medical data and can choose to monetize it. All data is stored using blockchain technology, giving individuals the freedom to share, sell, or keep their records private.
Education Through Immersion
Holiverse is developing its own educational system with a strong emphasis on mindfulness, body-based practices, and self-development. Its motto: “Play is the best teacher.” Inside the platform, books, comics, and games are being created to tell the stories of the Holiguards and their battles with the Statiguards.
A Tangible Holiverse: From Skincare to Tea
The project goes beyond the digital world. Okhotnikov is launching physical products like clothing, cosmetics (under the Holisthetic brand), supplements, and wellness drinks. Health and sustainability are the focus of every product. A special place is reserved for “mate”, a drink that, according to Okhotnikov, purifies both body and mind. It’s more than just a beverage; it’s philosophy in action.
A Philosophy Offered Not Imposed
Holiverse is not a dogma. It’s a space where individuals choose how deeply to engage. “I don’t impose a philosophy, I show what’s possible,” Okhotnikov says. In an era where tech aims to replace humanity, Holiverse aims to restore control and understanding to each person.
The Future Is Almost Here
Lado Okhotnikov has announced the upcoming release of features like data monetization and digital twin visualization. In the summer of 2025, Holiverse will take its next big leap, fully integrating medical, educational, and cultural elements to help users discover a deeper version of themselves within the metaverse.
