Flat Eric (ERIC)

Flat Eric (ERIC) is a distinctive puppet character conceived by Quentin Dupieux for Levi’s advertising campaigns aimed at promoting Sta-Prest One Crease Denim. Originating from the creative minds at Jim Henson’s Creature Shop, renowned for its craftsmanship of beloved puppets in popular culture, Flat Eric’s identity is deeply rooted in quirky humor and whimsy. His name is derived from a humorous, albeit unrealized, commercial concept where a car would run over him, resulting in a flattened visage. This comedic backstory, combined with his unique charm, has allowed Flat Eric to resonate with audiences, establishing him as a memorable figure in the advertising realm.

The character of Flat Eric is inspired by a dog-like puppet named Stéphane, which featured fixed ears and hands and garnered a cult following through a series of short films by Mr. Oizo, notably including a music video for the track “M-Seq.” When Levi’s opted to feature the puppet in their marketing strategy in 1999, the character was renamed Eric to broaden its appeal internationally. This change paid homage to Eric Morand, a key figure behind the influential record label F Communications. The transition from a more localized name to a globally recognized one exemplifies the character’s evolution from a niche creation to a commercial icon.

Despite enjoying initial fame as an internet sensation, Flat Eric’s presence faded over time, leading to a period of obscurity and personal struggles for the character. However, the rise of memecoins offered a potential avenue for resurgence. Seizing this opportunity, Flat Eric entered the world of digital currency, reflecting the unpredictable nature of internet culture. His subsequent embrace of the wild lifestyle associated with crypto fame—marked by indulgence and erratic behavior—echoes the chaotic energy of his earlier career, creating a compelling narrative of redemption within both the entertainment industry and the expansive universe of cryptocurrency.