The Alkimi Exchange is a decentralised advertising exchange built on the Constellation Network’s Hypergraph. Using the OpenRTB standards for programmatic advertising, Alkimi Exchange will host a media exchange auction in real-time on the Hypergraph by developing a hosted state channel, AlEx. AlEx is the state channel facilitating a programmatic exchange that will provide cost savings and fraud prevention for all stakeholders in the advertising industry: users exposed to digital advertising, publishers that host advertising, and advertisers that buy digital media. Alkimi aims to restore the value exchange between advertisers, publishers, and users, offering reduced transaction fees, transparency through blockchain technology, and a lower carbon footprint.
The Alkimi Exchange, powered by Constellation’s HGTP ecosystem and the $DAG token economics, operates based on the principles of Generative Economics. This novel economic model seeks to benefit consumers by improving user experience through fewer ads and lower distractions on participating sites. Consumers can also benefit by purchasing and staking ADS tokens, which can be borrowed by advertisers to pay for lower transaction fees, creating a reward system for token holders. The Alkimi team, comprising Ben Putley, Adam Chorley, and Chandru Narayana, brings extensive industry experience and connections to drive the success of this first-of-its-kind decentralised ad exchange.
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