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“Chili Coin (CHI) is designed as a loyalty coin for brands and retailers. It’s simple, frictionless, and easy for brands to initiate and shoppers to engage. Rather than functioning as a traditional investment, Chili Coin emphasizes loyalty, rewards, and engagement. The corresponding artwork and branding aim to evoke a sense of enjoyment while allowing users to engage in a thrilling shopping experience and redeem rewards through blockchain technology, without their awareness that they are on a blockchain. This innovative approach aims to integrate entertainment into the shopping experience, allowing users to earn and redeem rewards easily.
The rewards system associated with Chili Coin offers a unique incentive mechanism, allowing shoppers to earn tokens through everyday purchases, both online and in physical stores. Users can utilize their phone numbers as digital wallets, entering them at checkout to receive instant airdrops of $CHI tokens. By holding onto these tokens (HODLing), users can achieve access to even greater rewards, effectively making shopping more rewarding and engaging. The initiative aims to streamline the process of earning rewards while eliminating the hassle associated with traditional couponing and membership card systems.
With a total supply of 100 billion $CHI tokens, the distribution strategy is crafted to encourage retail partners to reward shoppers for their purchases. This creates a symbiotic relationship where consumers benefit from their shopping habits while brands can drive more sales. “
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