Switchere is a licensed online platform for buying, selling and swapping cryptocurrency, launched in 2019. The service is operated by a registered European financial services provider and lets users purchase digital assets such as Bitcoin, Ethereum, Tether, USD Coin, Ripple and other major coins using a Visa or Mastercard credit or debit card, Apple Pay, Google Pay or SEPA bank transfer. The platform supports fiat purchases in EUR, USD and several other currencies, with higher per-order limits and mandatory 3D Secure authentication on every card transaction. Orders are processed automatically once payment authorization clears, and purchased crypto is delivered directly to the user's external wallet address.

Switchere uses an all-inclusive pricing model rather than a traditional maker and taker fee schedule. The published service fee is around 3.3% per transaction, with all network costs and processing expenses already included in the quoted amount, so the figure shown at order confirmation is the final amount. Customers can reduce this through the platform's volume-based Discount Program, which awards cumulative discounts of up to 45% on the service fee depending on a user's total trading volume over the past 365 days, with each €100 of volume increasing the discount tier. Identity verification (KYC) is required to use the platform, in line with the company's licensed status and anti-money-laundering obligations.

In addition to the website, Switchere offers a mobile app that mirrors the desktop functionality, letting users buy, sell or swap cryptocurrencies on the go and track exchange rates in real time. The platform follows PCI DSS standards for handling card data, and a 24/7 customer support team handles user inquiries via live chat, email and a public Telegram community. A partner API is available for businesses that want to integrate Switchere's exchange flow into their own products, and an affiliate program rewards partners for referred trading volume. Switchere positions itself primarily as a fiat on-ramp and off-ramp rather than a full spot exchange, so users who want active order-book trading should pair it with a separate trading platform.