Uphold

Uphold is a multi-asset trading platform founded in 2015, originally launched as Bitreserve before rebranding. It serves individuals, enterprises, and institutional users across 180+ countries, letting them buy, sell, and swap cryptocurrencies, precious metals, and fiat currencies in a single step without intermediate conversions.

Custody: Uphold operates on a 100% reserve model, meaning customer funds are not lent out. For users seeking more direct asset control, Uphold Vault provides an assisted self-custody option currently available for Bitcoin and XRP, with planned expansion to more assets.

Uphold supports 260+ cryptocurrencies including Bitcoin, Ethereum, XRP, and a broad range of altcoins and stablecoins, alongside 20+ fiat currencies and precious metals:

• Gold
• Silver
• Platinum
• Palladium

The platform is available on iOS, Android, and via web browser. A built-in Autopilot feature enables recurring purchases on a schedule, supporting a dollar-cost averaging approach without manual intervention. Staking is available for eligible users outside the United States on more than 19 cryptocurrencies; US-based users can earn yield on USD balances instead. Trading fees follow a spread-based model with no separate commissions: stablecoins and major FX carry a 0.25% spread, Bitcoin and Ethereum 1.6%, and most altcoins and precious metals between 1.9% and 2.95%.

Uphold publishes its asset and liability positions continuously, allowing users to verify the platform’s reserve status in real time via its Reserveledger and Reservechain tools. The company holds SOC 2 Type 2 and ISO 27001 certifications and complies with GDPR and CCPA data protection standards. Regulatory compliance includes anti-money laundering procedures and identity verification across supported jurisdictions.